![]() (And to sell a lot of beer).” The ad certainly is a departure from the standard “A” list celebrity plus humor formula most are using for this year’s big game. As Colliton notes about the goal of the ad, “Simply put, Molson Coors wanted to make Super Bowl history, so that’s always been the objective. This is an ad for which participating levels and consumer reaction will be especially fun to watch for. The platform provides you with a virtual bet slip you just add the games you want to place a wager on. Super Bowl 2023 Who’s improving, who’s falling in Super Bowl 58 odds after Week 13. The DraftKings Sportsbook app makes placing a bet on a football game super easy. We go over viewing info for Monday Night Football. It is fun being one of the only Big Game ads that people won’t see before the game. NFL odds and lines on DraftKings Network. “Highly confidential” is an understatement. An incredibly tiny team is under super strict NDAs, and even most of them don’t know which version is going to air on Sunday. Chris Colliton, Executive Creative Director of Droga5 emphasizes the security measures that have been taken, stating, “There is more security around this ad than anything we’ve ever made. Even Molson Coors’ CEO does not know the ending. Chris Colliton, Executive Creative Director, Droga5 Droga5Īn interesting aspect of the ad is the need to keep its content completely secret prior to the game as betting is associated with the spot. Marketing Stack Integrations and Multi-Touch Attribution.
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